The Preview: American Eagle Federal Credit Union strives to be a progressive credit union, offering competitive products and services that will best meet the needs of their 103,000 members. AEFCU works on behalf of their membership with the goal of improving member experience and financial well-being.
The Goal: With the high-level of spending during the winter holiday season, AEFCU wanted to prepare their membership, improve their members’ financial know-how, encourage their members to engage with AEFCU’s products and services, and track their members participation.
The Game: In partnership with Engagified, AEFCU chose to reach out to their members through a game: The Snowball Challenge. Engagified designed a custom, interactive game to test AEFCU’s members and potential members on their financial know-how. Players answered financial questions in a winter-themed game to earn snowballs, badges and climb up the leaderboard. Players had the opportunity to share their achievements over Facebook, customize avatars, and use their earned snowballs to pelt snowmen and yetis in the Snowball Toss.
While players improved their financial IQ, the game tracked the user experience, providing detailed data on member interests and needs. By tracking game participation and performance, American Eagle was able to not only engage their membership, but also learn about their membership’s financial understanding.
AEFCU’s Snowball Challenge provided a cool way for people to get the information they need, as well as access the services and products offered by AEFCU. AEFCU and Engagified used an innovative approach to provide useful financial information to AEFCU’s membership and the larger community in a fun and interactive way.